Media Planning and Buying Reference

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Link Exchange
Information for email discussion groups or 'lists' provided by Cyberpulse.

 
MediaPost Communications
Media buyer's resource center with links and information available online.

 
Small Town Marketing.Com
Provider of books and tips on marketing, advertising, budget, promotion and money-saving ideas.

 
Advertising Media Internet Center (AMIC)
Provider of media and advertising references including data, glossaries, links and advices. Sponsored by Telmar Worldwide.

 
Mediastop
Web resource for the advertising industry providing rates and data, industry resources and the Media Book.

 
Notes on Product Management
Advertising budget methods provided by Professor Eugene McDermott at the University of Texas.

 
Broadcast Media Terms
Media planning and buying terms and definitions provided by Davis Advertising.

 
Adinsite
Information on how to allocate a monthly advertising budget provided by the Virginian-Pilot advertising department.

 
General Email List Resources
Directory of current resources providing information on how and why people use mailing lists.

 
Planning Your Advertising Budget
Tips and guide to advertising budget, part of The Small Business Knowledge Base provided by Bizmove.com.

 
Plan Your Advertising Budget
Counseling information on advertising, ad budgeting and business planning provided by the Service Corps of Retired Executives (SCORE).

 
Media Awareness Network
Nonprofit organization promoting and supporting media education in Canada and providing information, statistics, teaching resources, community programs amd discussion forums on media topics.

 
CPM Calculator
Online calculator for planning media budget to figure out cost per thousand. Provided by Web Digest for Marketers, New York.

 
Edcals
Subscription web site for public relations, advertising, media and marketing professionals, providing access to editorial calendars for both print and Web media.

 
Media and Advertising - USA
UK based listing of US media and advertising sites provided by Lifestyle.

 
Nielsen Ratings
Audience measurement ratings service that includes weekly and monthly, top ten properties, banners, advertisers and web usage statistics.

 
Deciding on the Advertising Media
Information on what advertising mediums to choose for your business including television, print publications and specialty sources.

 
AdKnowledge
A division of Engage, provides web marketing management services focused entirely on the needs of advertising buyers. Offers marketing services designed to execute, measure and optimize online marketing ROI. Offices in Palo Alto, New York and Lo.

 
Media Clearinghouse
Media research database of publications and catalogs.

 
Political Media Buying
Printed interview with professor Tobe Berkovitz on media buying in an election campaign.

 
TV AdInfo.com
Online research tool for locating television advertisers.

 
Gebbie Press
Providers of the All-In-One media directory listing US television, radio, and print outlets.

 
MediaFinder
Print media and catalog database published by Oxbridge Communications.

 
AgencyNet
Free online guide to media rate card costs, audience, demographics, and information resources within the advertising and media businesses in Ireland.

 
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