Corporate Branding and Identity

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Mastering Business Brand Evolution
Key points summary by Bob Donath, Bob Donath & Co., from the ISBM Business Marketing Brand Consortium, October 12, 1999, Chicago, Illinois.

 
Hanson Associates
Full-service strategic marketing design and branding consultancy assisting Fortune 500 companies in positioning their products and services worldwide.

 
LogoWorks
Designs corporate identities, websites, and brochures using a team approach. Online approval process.

 
JC Design
Provider of graphic and package design, brochures, web design, branding, signage, billboards, exhibit design, posters, stationary and direct mail services.

 
Understanding Brand Equity
Understanding Brand Equity: article on how to define & measure brand equity, provided by DSS Research, a marketing & information services company located in Arlington, Texas.

 
Studio B Dallas
Design firm specializing in creating and maintaining corporate brands through design, advertising and marketing.

 
Creating Durable Brand-based Customer Loyalty
Executive summary by Brian Cunningham published by the Management Center Europe (MCE) in Brussels, Belgium.

 
Melnyk Cary
Provider of corporate communications and motorsport marketing.

 
The Logo Factory: Corporate Branding
Designs corporate identities and business logos. Includes business cards, letterhead, Flash animation for Web sites, and online viewing process.

 
Building a Bridge to the Consumer: Nurturing the Brand Relationship
Article by Dr. Bill McEwen published by Gallup in The Brand Management Column.

 
Branding Strategy
Article by Dave Roberts on brand management & technology marketing, published by Sterling Communications International.

 
123 Corporate Logos
Corporate logos designed by professional logo designers and backed by 123 Corporate Logo's unconditional money back guarantee.

 
Ad Focus - Brand Strategy
Article on brand strategy published by Advertising Focus, a section of Financial Mail Interactive, a South African online publication.

 
On-Target Direct: Corporate Identity Services
Creates corporate brand management solutions and marketing strategies designed to increase existing identity and generate new business. Free DVD

 
Predominant Domains
Domain brokerage that features only URLs conducive to advertising, branding and trademark purposes.

 
Managing: The Brand Management Column
Weekly column from The Gallup Organization, highlighting discoveries about building brand loyalty. Written by Dr. Bill McEwen, Global Practice Leader, Brand Loyalty Management.

 
Lounge Lizard: Corporate Branding
A full-service advertising firm offering expertise in traditional and online activities such as branding, collateral, event planning, and marketing.

 
ABCNEWS.com : Chat Transcript: Retail Expert J'Amy Owens
Discussion on the power of branding.

 
The Brand Architects, London
Consultancy specialising in 3 key areas of brand development expertise: brand launches, brand revitalisation campaigns and brand mergers/acquisitions.

 
carbonhouse: Brand Identity
Offers creative strategy, design, technology, integrated marketing and public relations services to create and support brand identity.

 
Brand strategy is key to business success
Article on startup strategies, written by Betty Moore & published in Ottawa Citizen, April 12, 1999.

 
Joe Finocchiaro Design
Graphic design consultant specializing in symbol, logo, type (font) design, corporate literature programs and forms.

 
Brandchannel.com
An international online exchange about brands and branding. Contains resources such as feature articles, debate, courses, conferences, brand profiles and brand papers.

 
Corporate Strategies: Corporate Branding & Identity
Offers corporate brand management and business development services, including comprehensive corporate communications programs.

 
Paul Temporal's Asia Branding Tips
Monthly column with tips on branding from a consultant to leading Asian and international companies on branding strategy.

 
The Stretch to Survival: Pushing the Limits on Brand Elasticity
Speech by John Alden, Vice Chairman of United Parcel Services at the Adcraft Club of Detroit, February 1999.

 
Ashton Brand Group: Corporate Branding
Offers brand strategy, verbal and visual brand development, and market research. Offices in Atlanta, San Francisco, Chicago, and Charlotte.

 
Clifford Public Relations: Corporate Branding & Identity
Supplies corporate branding and identity management services and consulting, including external events, media kits, and repositioning.

 
Deskey Integrated Branding
Brand strategists, designers, and identity consultants. Develops profitable brands through planning, naming, packaging, print, and web.

 
Branding in a Global Marketplace: The Essential Components
Summary of October 19, 1999 Masters of Marketing New York American Marketing Association conference featuring speakers Tim Pearson, John Canfield, Dennis Gonier & Peter Clay.

 
Fast Pack 1999 - It's a New Brand World!
Selection of comments from the Fast Company Roundtable, published in February 1999.

 
GNA Marketing Group: Corporate Branding Services
Develop target marketing and advertising strategies, including corporate branding services. Features brand strategy and corporate identity services.

 
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