| Product Brand Management Advertising_and_marketing > Product development and management > Product Brand Management |  |
Weekly column from the Gallup Organization highlighting discoveries about building brand loyalty.
Key points summary by Bob Donath, Bob Donath & Co., from the ISBM Business Marketing Brand Consortium, October 12, 1999, Chicago, Illinois.
A full-service advertising firm offering expertise in traditional and online activities such as branding, collateral, event planning, and marketing.
Manufacturer of biotechnology equipment specializing in cell culture reactors, micro carrier systems, roller culture systems, bioreactors, fermentation equipment, orbital shakers, water purification units, incubators, clean rooms, bio hoods, con.
Selection of comments from the Fast Company Roundtable, published in February 1999.
Discussion on the power of branding.
Offers creative strategy, design, technology, integrated marketing and public relations services to create and support brand identity.
Comprehensive brand management solutions and marketing strategy designed to increase existing sales and generate new business. Free advertising DVD.
Executive summary by Brian Cunningham published by the Management Center Europe (MCE) in Brussels, Belgium.
Speech by John Alden, Vice Chairman of United Parcel Services at the Adcraft Club of Detroit, February 1999.
Article on brand strategy published by Advertising Focus, a section of Financial Mail Interactive, a South African online publication.
Case study of Nailene artificial nails, published by Placon, Madison, Wisconsin, an integrated packaging services company.
Article on startup strategies, written by Betty Moore & published in Ottawa Citizen, April 12, 1999.
A resource for evaluating enterprise software for business and manufacturing. Extensive vendor and application database with RFP submissions.
Portal to the packaging industry and Packaging World Magazine. Information and article database searchable by product, company brand, design and machinery type.
Article on how to define and measure brand equity; provided by DSS Research, a marketing and information services company.
Article by Dave Roberts on brand management & technology marketing, published by Sterling Communications International.
Provides brand strategy, verbal and visual brand development, and market research. Offices in Atlanta, San Francisco, Chicago, and Charlotte.
Performance-oriented package testing company, offering test services, advice on standards and regulations, general information on package testing.
Advertising slogans database: straplines, taglines & endlines; provides checking services for advertising agencies.
Provides a network of global marketing and advertising agencies specialized in delivering Creative Business Ideas? to help build brands.
Summary of October 19, 1999 Masters of Marketing New York American Marketing Association conference featuring speakers Tim Pearson, John Canfield, Dennis Gonier & Peter Clay.
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