| Concentrated Market Targeting Advertising_and_marketing > Segmentation and targeting > Concentrated Market Targeting |  |
A source of information about the U.S. Hispanic market, the agencies, the advertisers, the media and the people who move them. Based in New York.
Interactive marketing communications agency focused on reaching Hispanics online.
Article: 'A Diverse Market for African-American Books Keeps Growing' by Carol Taylor. December 13, 1999.
Marketing consulting firm that helps companies access US and Canadian women as a marketing audience, sales customer and employee talent.
Article by Dr. Ralph F. Wilson Web Marketing Today, Issue 12, April 27, 1996.
A full-service communications firm offering advertising, graphic design, media buying, direct mail, public relations and web design. Based in Palm Desert, California.
The company provides services to Hispanics in television programming and public information campaigns to special events and promotions and government agencies with the insight and direction to effectively reach the Hispanic community. Based in A.
Agency specializing in tailoring messages to the Hispanic market.
Based in Los Altos, California, the company conducts a market research study for the U.S., Puerto Rico, or Latin America areas.
Offers target marketing services utilizing a research team and database lists of consumers. Factors include demographics, geographics, and behavior.
Article by Enrique Gonzales: 'The Explosion of the Internet translates into opportunities for Hispanics.'
Conducts Hispanic market research as it pertains to attitude research, community outreach, special events, social marketing and targeted public affairs program. Based in San Antonio, Texas.
Devoted to providing a convenient, one-stop information service for small businesses, professionals, and students in California, U.S. and worldwide.
Promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. Based in California.
Company providing direct response consulting and creative services to industries marketing to the 50+/senior market.
Full-service production company for Hispanic special events, entertainment and sports marketing specializing in Hispanic marketing, advertising, public relations and event sponsorship.
Resource to locate companies and suppliers who embrace diversity. Learn how companies are marketing to diverse customer groups, and find investments that value diversity. Includes expert case studies, recruitment and retention advice, daily new.
Advertising agency specializing in strategic marketing for consumer and business-to-business print and broadcast campaigns. Targets the general market, as well as the Hispanic and Latino markets.
Objective is to make our clients as successful on the other side of the Pacific as they are at home by working with Internet and multimedia companies in and outside of Japan. Based in Los Angeles, California.
News, views and information about the potential in targeting the Hispanic market.
Article: 'How are Asian Americans portrayed in the media?'
Carrying out both qualitative and quantitative research projects amongst minority ethnic groups. Based in the United Kingdom.
A non-profit organization of corporations and individuals that promote the growth and success of U.S. technology manufactured along the Pacific Rim. Based in Palo Alto, California.
Full-service advertising and marketing agency specialized in targeting the Asian-American community.
Strategy Research Corporation - A full-service marketing research company serving the U.S. Hispanic market, Latin America and the Caribbean.
Online news network offering news reporting, plus a selection of focused sections providing in-depth coverage of specialized market niches.
A resource for industry media buyers, marketing, advertising and public relation executives who are looking for event marketing and promotion opportunities to help build brand awareness in the Hispanic market. Based in Los Angeles, California.
A directory of portals, search engines, hyperlinks to do research on the Net in specific business niches.
Specialist in the mature market, providing creative marketing and advertising approaches, as well as strategic planning and qualitative research for developers and owners of active adult and retirement housing.
A comprehensive examination of the changing market demographics, opportunities, pitfalls, and critical factors required to succeed in marketing to ethnic markets.
Article: 'African-American culture, identity and the corporate world you do not have to 'sell out'' by Linda Bates Parker.
Division of Engage offering customized media solutions and tools for research, targeting and access to NetFuerza, the largest Hispanic online ad network.
Article by Laura Mazzuca Toops: 'Insurers begin to take seriously the growth potential of businesses owned by, and serving, minorities.'
Providing business professionals with tailored solutions, Alansis offers quality mortgage and debt leads that generate new business for clients.
A marketing partner to companies and organizations that need to target specific ethnic groups.
To provide integrated marketing that is culturally relevant through creative campaigns that produce results. Based in Los Angeles, California.
A site dedicated to the role of Americans of Hispanic heritage and their contributions to the United States of America.
A full service advertising agency specializing in the US Hispanic, Caribbean and Latin American markets. A member of the Interpublic Group of Companies.
Committed to providing reviews of competitor marketing and advertising expenditures, to assist with the development of marketing in Asia.
Full-service advertising agency specializing in sales promotion primarily to the US Hispanic and Latin American markets.
Professional service firm providing scalable marketing solutions for web sites targeting the collegiate community through online and offline campaigns.
Developer of solutions for companies interested in generations X and Y management and marketing, offering consulting, workshops and news.
Article by Joel Arlington: 'African-American Marketing.'
Media placement and promotions company with solutions to reach specialized markets, including military, minority and young adult markets.
Article from the MasterCard Press Office: '25 % of Asians require up to $300,000 to enjoy retirement according to MasterCards's Asian Ideal Survey.'
Agency specializing in radio, with a dedicated Spanish radio sales force, representing Spanish language radio stations in the US.
News, tips and case studies on marketing and advertising to women online.
Technology company specializing in online and offline service applications for Hispanic consumers, including revenue-generating products and services, communication tools and targeted content.
Media placement and promotions company with targeting expertise to reach minority and ethnic groups in the United States.
St Paul, Minnesota market research & consulting firm specializing in psychographic segmentation, targeting methodologies, optimization methods & advanced analytical software including Marketer®, a proprietary system.
A collective of journalists, writers, artists, communicators and entrepreneurs who provide information to empowerment Black people.
Full-service marketing company specializing in baby boomer and older consumer markets and providing services in consumer behavior, research, sales, training and customer satisfaction.
A national full-service production company for Hispanic special events, entertainment marketing, promotions, and public relations. Based in New York.
A full-service marketing and public opinion research company, serving the Hispanic population. Based in Miami, Florida.
Report: 'The Ethnic Market Offers Many Opportunities' by Michael J. McDermott.
A marketing resources segmentation locator with links for targeting demographic and ethnic groups.
Article by Marcelo E. Siles: 'Income Differentials in the U.S.: Impact on Latino Socio-Economic Development.
Online consumer classification service that enables market segmentation and targeting by providing clients with profiles and other information on Internet users.
Economic & Statistics Administration information on the Hispanic population.
This guide identifies acronyms commonly used in the field of aging and offers brief descriptions of the entities to which they refer. From AARP Research.
A marketing and communication-consulting firm specializing in the Asian market by providing data and statistics on the expanding Asian American market in the United States. Based in Los Angeles, California.
A management strategy firm with a network of affiliates worldwide. Report: '1996 Ethnic Marketing Essentials: Sizing, Trends, and Success Strategies.'
A directory of Hispanic market links of interest.
Provides data, web applications and niche marketing services, including direct mail marketing and mailing list generation.
A Hispanic client promotion campaigns company located in Santa Monica, California.
A professional global marketing firm highlighting cultural diversity, product development, financing, market research, and end-user oriented quality service. Headquartered in Baltimore, Maryland.
Article by Kenneth Darga: 'Straining Out Gnats and Swallowing Camels: The Perils of Adjusting for Census Undercount.'
Specializes in providing advertising & marketing services for the Latin American market as well as the U.S. Hispanic and general markets. Based in Coral Gables in Miami, Florida.
| Nb of links = 68 |