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A paraphrase version of the free downloadable version published in Fast Company.
Seth Godin discusses creating change in life and the organization.
Ron Scheer discusses the concept of permission marketing.
The author discusses why the really obvious chances to improve our businesses and careers almost always pass us by?
Seth Godin explains the six levels of permission marketing.
Download the entire book. There's also a section to discuss this subject as well as an opportunity to keep up with goings on about ideaviruses.
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