Marketing research

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List of links to electronic journals covering subject areas relating to marketing, advertising, and consumer research. Some titles offer full text free of charge, while others require payment.
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Collection of full text articles on marketing communication topics such as advertising, branding, direct marketing, human resources, public relations, retailing, and segmentation.
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Professional society of marketers founded in 1937. It aims to provide direct benefits to marketing professionals in business and education and serves marketing practitioners, educators, and students.
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Large marketing association which works closely with the marketing profession, government, industry, and commerce to develop greater awareness and understanding of what marketing can contribute to UK and international business.
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Collection of international case studies, reports, essays and quotations, particularly aimed at marketing students. Free access is offered in return for a reciprocal link or submission of case study.
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Research, analysis, and inquiry into issues of theoretical and practical importance to the business community. Topics covered include finance, security markets, banking, administration and management, marketing, and industrial organisation.
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Provides UK marketing information, covering marketing practices, training, books, magazines, and databases.
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Online version of the journal 'Marketing', including a weekly consumer survey of UK commercials, job vacancies in marketing, listings of useful marketing sites on the Internet, top stories from the current week's magazine in electronic form, and information about subscribing to the print version of the journal.
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Company claiming to be the UK's leading source of consumer related marketing intelligence information. Includes an index of reports and some contents.
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Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. Only tables of contents are available online.
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Nb of links = 10